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What if I dont know what I exactly want?


We as a web developer assure you that we can assist you with thoughtful content development. Our website development strategy can help you to understand your basic requirement for your website & it will definitely work for you to get your target market. We will work with you to develop content that is relevant & necessary. On the basis of the discussion about your companies marketing goals We can provide thoughtful suggestions and offer a variety of solutions.

How much will my web site cost?

We are the cheaper and qualitative web developing company in the industry.Once we understand what is your exact requirement we make a detailed plan to custom, full-service solutions for each client; therefore costs will vary depending on the needs of your business. We do not take the approach of other firms who use "a-la-carte" pricing for website design, charging $xx per page and per graphic. Our approach is to devise a total solution for your business, including design, maintenance, and marketing, that is in line with your budget and marketing goals.
With our custom-tailored approach, you pay only for the features you need and not for those you don't. We make sure you always understand exactly what you are getting - you will never be surprised by any "hidden charges". Whatever your budget, fullestop.com will work with you to develop a solution that fulfills your needs.

3. Dynamic Web Pages. If most of your web site is generated by a large database (such as a large book dealer with inventory that is changing by the minute) you may find that some of your pages do not get indexed by major search engines. If you look at the URL of these pages they can be extremely long and have characters such as ?, #, &, %, or = along with huge amounts of seemingly random numbers or letters. Since these pages are automatically generated by the database as needed, the search engines have a tough time keeping them up to date and relevant for search engine users.
One way to combat this problem is to offer a search engine friendly site map listing all your static pages just to let them know that you do have permanent content on your site. If search engines see links going to and from these dynamic pages within a good internal linking system, this may also lead to the pages getting indexed. The link popularity of your site may carry more weight in this case as well, so if you can't offer as much static content as your competition, make sure you have an aggressive link campaign on the go.

4. Proper Use of Html. There is quite a bit of sub-par web design software out there. Word processors usually have a way to create html documents which can be easily uploaded to a site via ftp. However, in many cases the code that the search engine robots see is mostly lines and lines of font and position formatting, not relevant content. The more efficiently written web sites usually achieve higher rankings. Our choice for web design software is Macromedia Dreamweaver, as it is an industry standard. It also makes using CSS (Cascading Style Sheets) a breeze, which can drastically cut down on the amount of text formatting in html code. Hand-coding html to design sites is also a good method if you are proficient enough.

There are some no brainers too: Web sites with abnormal amounts of hyperlinks, bold or italicized text, improper use of heading, alt, or comment tags can also expect to see low rankings.

5. Choosing a Domain Name. The golden rule to web development of any kind is to keep your visitors in mind above all else - even search engine optimization. When choosing a domain name, one should pick either your business name (if you have a high-profile business name such as Chapters or Coca-Cola) or a brief description of your products. Domain names can always help with search engine optimization, since it is another area of your web site in which important keywords can appear. Forget about long-winded domains such as www.number-one-best-books-on-earth.com. No one will ever remember it and it will be hard to print on business cards or in ads.

If you need to change your domain name for any reason you obviously don't want to losë existing rankings. An easy way to do this, and one that is currently supported by most search engines, is the 301 redirect. It allows you to keep your existing rankings for your old domain name, while forwarding visitors to your new web site instantly.

6. Using Frames. Don't use frames. Frames are a thing of the 90's (and in the Internet world that is eons ago) and are not even supported by some search engines. The search engines that are able to index your site through frames will most likely frown upon them. Whatever you are trying to accomplish by using frames can usually be done with the help of PHP includes or CSS (Cascading Style Sheets). Some browsers are not frames-compatible, so there is the danger of some visitors not being able to see your site at all. Bookmarking of individual pages within a frame becomes difficult without lengthly scripts being written.

7. Update Your Information. Not only does information printed two or three years ago reflect badly on your organization when it is read by a visitor, it is also looked down upon by search engines. Web sites that continuously update and grow their web sites usually experience higher rankings than stagnant sites. When the trick to SEO is offering visitors the most relevant information, you can bet that the age of web pages is taken into consideration by search engines. Consider creating a section of your site devoted to news within your organization, or have a constantly updated resources area.

Many shortfalls of web sites can easily be attributed to designers who just don't keep the user or search engines in mind. Search engine algorithms are quickly improving to try and list the most user-friendly sites higher, given that the content and link popularity are there to back it up. So first and foremost, know your target market and make your web site work for them before focusing on search engine optimization. If you build it (properly), they will come.


About The Author
Copyright John Metzler of Abalone Designs, November 2004. This article may be freely distributed if credït is given to the author. Abalone Designs is a family-run Search Engine Optimization firm in Vancouver, BC, Canada. Visit Abalone Designs for a free personalized analysis of your web site.

 


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