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DRIVE
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Related
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What
is Meta Tag ? |
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What
is Page Rank ? |
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What
is Link Popularity ? |
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What
is web promotion ? |
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What
is the Google Dance? |
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What
if I dont know what I exactly want? |
We as a web developer assure you that we can assist
you with thoughtful content development. Our website
development strategy can help you to understand
your basic requirement for your website & it
will definitely work for you to get your target
market. We will work with you to develop content
that is relevant & necessary. On the basis of
the discussion about your companies marketing goals
We can provide thoughtful suggestions and offer
a variety of solutions.
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How
much will my web site cost? |
We are the cheaper and qualitative web
developing company in the industry.Once we understand
what is your exact requirement we make a detailed
plan to custom, full-service solutions for each
client; therefore costs will vary depending on the
needs of your business. We do not take the approach
of other firms who use "a-la-carte" pricing
for website design, charging $xx per page and per
graphic. Our approach is to devise a total solution
for your business, including design, maintenance,
and marketing, that is in line with your budget
and marketing goals.
With our custom-tailored approach, you pay only
for the features you need and not for those you
don't. We make sure you always understand exactly
what you are getting - you will never be surprised
by any "hidden charges". Whatever your
budget, fullestop.com will work with you to develop
a solution that fulfills your needs.
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3.
Dynamic Web Pages. If most of your web
site is generated by a large database (such as a
large book dealer with inventory that is changing
by the minute) you may find that some of your pages
do not get indexed by major search engines. If you
look at the URL of these pages they can be extremely
long and have characters such as ?, #, &, %,
or = along with huge amounts of seemingly random
numbers or letters. Since these pages are automatically
generated by the database as needed, the search
engines have a tough time keeping them up to date
and relevant for search engine users.
One way to combat this problem is to offer a search
engine friendly site map listing all your static
pages just to let them know that you do have permanent
content on your site. If search engines see links
going to and from these dynamic pages within a good
internal linking system, this may also lead to the
pages getting indexed. The link popularity of your
site may carry more weight in this case as well,
so if you can't offer as much static content as
your competition, make sure you have an aggressive
link campaign on the go.
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4.
Proper Use of Html. There is quite a bit
of sub-par web design software out there. Word processors
usually have a way to create html documents which
can be easily uploaded to a site via ftp. However,
in many cases the code that the search engine robots
see is mostly lines and lines of font and position
formatting, not relevant content. The more efficiently
written web sites usually achieve higher rankings.
Our choice for web design software is Macromedia
Dreamweaver, as it is an industry standard. It also
makes using CSS (Cascading Style Sheets) a breeze,
which can drastically cut down on the amount of
text formatting in html code. Hand-coding html to
design sites is also a good method if you are proficient
enough.
There
are some no brainers too: Web sites with abnormal
amounts of hyperlinks, bold or italicized text,
improper use of heading, alt, or comment tags can
also expect to see low rankings.
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5.
Choosing a Domain Name. The golden rule
to web development of any kind is to keep your visitors
in mind above all else - even search engine optimization.
When choosing a domain name, one should pick either
your business name (if you have a high-profile business
name such as Chapters or Coca-Cola) or a brief description
of your products. Domain names can always help with
search engine optimization, since it is another
area of your web site in which important keywords
can appear. Forget about long-winded domains such
as www.number-one-best-books-on-earth.com. No one
will ever remember it and it will be hard to print
on business cards or in ads.
If
you need to change your domain name for any reason
you obviously don't want to losë existing rankings.
An easy way to do this, and one that is currently
supported by most search engines, is the 301 redirect.
It allows you to keep your existing rankings for
your old domain name, while forwarding visitors
to your new web site instantly. |
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6.
Using Frames. Don't use frames. Frames
are a thing of the 90's (and in the Internet world
that is eons ago) and are not even supported by
some search engines. The search engines that are
able to index your site through frames will most
likely frown upon them. Whatever you are trying
to accomplish by using frames can usually be done
with the help of PHP includes or CSS (Cascading
Style Sheets). Some browsers are not frames-compatible,
so there is the danger of some visitors not being
able to see your site at all. Bookmarking of individual
pages within a frame becomes difficult without lengthly
scripts being written.
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7.
Update Your Information. Not only does
information printed two or three years ago reflect
badly on your organization when it is read by a
visitor, it is also looked down upon by search engines.
Web sites that continuously update and grow their
web sites usually experience higher rankings than
stagnant sites. When the trick to SEO is offering
visitors the most relevant information, you can
bet that the age of web pages is taken into consideration
by search engines. Consider creating a section of
your site devoted to news within your organization,
or have a constantly updated resources area.
Many
shortfalls of web sites can easily be attributed
to designers who just don't keep the user or search
engines in mind. Search engine algorithms are quickly
improving to try and list the most user-friendly
sites higher, given that the content and link popularity
are there to back it up. So first and foremost,
know your target market and make your web site work
for them before focusing on search engine optimization.
If you build it (properly), they will come. |
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About
The Author
Copyright John Metzler of Abalone Designs, November
2004. This article may be freely distributed if
credït is given to the author. Abalone Designs is
a family-run Search Engine Optimization firm in
Vancouver, BC, Canada. Visit Abalone Designs for
a free personalized analysis of your web site. |
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